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Susan Reigler on U of L School of Business Panel - Bourbon Boom


Wednesday night at a panel discussion sponsored by University of Louisville’s John H. Schnatter Center for Free Enterprise, four experts in the bourbon industry unanimously agreed: Kentucky bourbon is now poised to compete with scotch for a larger portion of the international whiskey market.

This insight was only one of the many topics discussed at “Kentucky’s Bourbon Boom: A Panel Discussion on the Economics of Bourbon,” which featured Bill Samuels, chairman emeritus of Maker’s Mark; Michael Veach, author and bourbon historian; Susan Reigler, author and president of the Bourbon Women Association; and Reid Mitenbuler, author.

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